Networking, networking, and more networking are the key to building a business according to Six Degrees Magazine CEO, Michael Melfi, who visit with us (Bizdom U) on last Tuesday, September 25, 2007. Mr. Melfi gave us a heavy dosage of what Six Degree Magazine is; but more importantly he gave us a few of the key components that contributed to the success of Six Degrees Magazine, in which we could implement into our businesses. These components include:
“Don’t try to re-create the will”
Although Six Degrees Magazine is unlike any other magazine on the market; Mr. Melfi realizes that there has been successful models that have came before him; and instead of attempting to re-create these models, he uses them as leverage, and follows them instead.
“Listen to people’s wants, needs, desires!”
What Six Degrees Magazine has done, is created an “out of the box”
Way of viewing a magazine. Even though Six Degrees is going in a completely different direction than traditional magazine, Michael Melfi still realizes the impotents of meeting the customers’ needs, and that is what is meant by this quote.
“Do what you say, when you say you are going to do it!”
Obviously, Michael Melfi preaches integrity, but he’s not the only one. I can recall John Ferchill speaking about being a “stand-up guy”, and Mr. Dave Bing seems to be an advocate for integrity as well. I think it’s safe to say that integrity is one component that should be held to the utmost quality in general, but especially in the world of business. It’s vital to business-world survival.
“When executing a plan….stick with it!”
Lastly, most great “how to” list on creating a business (or anything else for that matter) end with an emphasis on execution, and this list is no exception. I think the message that Mr. Melfi is stressing is to stay on course and stick with the road map. He simply says: You developed the road map (business plan) for a reason, let’s stick to it!
Michael Melfi’s talk with us was very helpful and relevant, and I look forward to implementing these philosophies in my everyday business transactions. Big thanks to Michael Melfi!
