September 11, 2001 marks a sad, remorseful day for many people, including myself; September 11, 2007 marks a day for a great learning experience. Today, I and 15 other Bizdom U students got the opportunity to hear the thoughts and past experiences of a fabulous innovator of our time: John Ferchill, Chairman and CEO of the Ferchill Group.    

John Ferchill is not only a great businessman, in my opinion; he is also a man of great character and integrity. Mr.Ferchill is what I would categorize as a “stand-up guy”. Mr.Ferchill says that our main focus should be finding a niche. At that moment, I realized what really makes Mr.Ferchill so successful. Once Mr.Ferchill finds a niche, he completely dominates that area! What helps him find these niches is his “ex-ray type” vision for great opportunities. Most recently Mr. Ferchill has found a niche in the renovation industry, especially with prime historic real estate, such as the Book Cadillac Hotel.

Another aspect that excites me about Mr.Ferchill is has unbelievable efficiency. He runs a $250 million company with a nine member staff, which I think is unbelievable! Out of 75 real estate projects, one has failed! His efficiency with real estate projects is unheard of. Mr.Ferchill shared with us an experience he had where he sold $20 million in condominiums in four hours!!! This statement alone speaks for itself. Thanks Mr.Ferchill.